Below are the new Mariners commercials, ranked in reverse order of how much I like them. See if you agree or disagree with me (although, quite frankly, there is no way to argue that my top two are the top two this year. They are head and shoulders above all the others.)
6. The Lineup
The most interesting thing to me about this commercial is that it probably goes down as the raciest ad to date in Mariners history. I wouldn't go as far as calling it inappropriate, but by Mariners standards it is past what I am used to seeing out of their image and brand.
5. One Wish
I feel as if this ad tries to punch a little fun at all the losses the past few years. I'm not sure why they cut the final wish off mid-sentence (avoid a jinx?) The ended with Raul is quite nice though. I feel like this ad could age disgracefully if the M's flounder, thanks to the ending.
4. Fan Mail
The creators/directors missed an opportunity in this commercial. Eric Wedge is a stealthy supporting actor. It's his responses to King Felix that made Larry Bernandez an all-time classic. His banter with Felix and "little Larry" last year also made that commercial work. Why didn't this ad have Wedge stop Ackley in the clubhouse hallway, and give him a chance to deliver his deadpan "you've got to be kidding me" line for the year? In fact, why couldn't Ackley and Wedge have some sort of contest where they see who can be more emotionless with their delivery of lines?
3. Focused & Relaxed
The silk pajamas are pretty awesome, although I think I would have cast someone different in Seager's role. The only problem is that just about anyone else in Seager's role would seem like the butt of the joke with all the terrible hitting we've seen in the past - oh, I guess decade or so at this point :( Now that I think of it, I feel like Morse's personality would have filled out the silk PJs better, and Seager could have worn the zen t-shirt.
2. Hottest Thing in Town
King Felix delivers another strong effort. Kudos to the M's for not running Larry Bernandez into the ground, and going in a different direction this year. My favorite part of the whole commercial is how shot after shot shows the San Diego Padres suffering. The Mariners and Padres will be better interleague rivals yet! My only qualm with this ad is that there is no Felixing. I am surprised and a bit disappointed that Felixing is nowhere to be found in any of the commercials this year.
1. The Wise Ol' Buffalo
I saw some photos of the buffalo hit Twitter as the Mariners filmed commercials, so I had high hopes for whichever commercial featured it. This one did not disappoint. The ad is random, clever, and somehow fits the personalities of Wilhelmsen and Ryan (at least how I imagine them as a fan with a Mariners blog).
Overall, I like this group of commercials. It seems like a few get played much more than the rest every year, and I know which ones I hope I see the most.